AVON MLM COMPANY
Avon Products Inc. also known as ‘AVON,’ is a Multi-Level Marketing company that markets products like Cosmetics, Fragrances, and Beauty Care. Avon is a British marketing company based in London, United Kingdom. It is one of the largest beauty care establishments with approximately 6.4 million actively working representatives.
Avon is a sub-division of the leading marketing company called ‘Natura &Co.’ Natura &Co also includes Aesop and The Body Shop under its brand name. The Avon MLM company had an annual sale of 10.9 billion USD in 2020.
Before we go into more details, let me enlighten you about Multi-Level Marketing Business.
WHAT IS MULTI-LEVEL MARKETING?
Multi-Level Marketing (MLM) is also named as Network Marketing. The MLM representatives purchase products in bulk from the manufacturer and sell them to the public. Instead of traditional retail stores and hypermarkets, consumers can buy their products from the registered sales representatives of an MLM company. In other words, consumers can buy products directly from the distributor without involving a middle-man, this process saves a lot of money.
The MLM companies do not consider their members as employees; instead, they are titled as Independent Representatives (IRs). They don’t have a fixed monthly salary, but they are rewarded with a percentage of profit from the product sales they make, referred as the ‘Sales Bonus.’ The member then kick-back a certain percentage of profit to the person who recruited them, mentioned as a ‘Sponsor.’
HISTORY OF AVON MLM COMPANY
Avon MLM Company was established in 1886 by David H. McConnell and headquartered in London, United Kingdom. In the beginning, they were selling books door-to-door in New York. Later, McConnell started selling premium perfumes with books as a new business in Manhattan. They named the company “California Perfume Company” in 1892. In 1894, Alexander D. Henderson joined as a vice-president and re-shaped the policies of Avon to promote its growth. Later in 1916, they signed an agreement to incorporate the company into the state of New York. And in 1939, the organization changed its name to ‘Avon Products Inc.‘
However, Avon sells products in over 100 countries, and they have a huge customer base in Brazil. In 1998, the Direct Selling Business was illegal in China, which forced Avon to sell only through physical stores in China. But the company received a license for Direct Selling Business in 2006. Avon ended all the animal testing processes, making it the first beauty company in China to stop testing products on animals. In 2019, People for Ethical Treatment of Animals (PETA) added Avon to their cruelty-free organization list. And at the beginning of 2021, Avon announced its corporate name, “The Avon Company.”
AVON’S BUSINESS MODEL
Avon uses the traditional store method and dedicated sales representatives to trade their products. The company offers training for their salespeople, and some centers have a small retail section where they can practice and start selling products. Avon products are also sold under their various sub-brands, including Avon True Color, Imari, Far Away, Sweet Honesty, Little Dress Scents, Avon Fashions, Avon Care, Feelin’ Fresh, Skin So Soft, and Avon True NutraEffects. According to the study, Avon and its subsidiaries have nearly 7 million representatives working in over 100 countries. Avon was a member of the Direct Selling Association (DSA) of the United States.
Every Avon MLM representative has a personal responsibility to be ethical and responsible with the laws and the communities where they do business. The company believes in a better world for women, a better world for all. Avon also ensures that all members of the global Avon community are safe, valued, and respected regardless of gender or any other characteristic such as race, age, and ability.
POPULAR PRODUCTS OF AVON
Avon MLM products are innovative, trendy, and high-quality. Avon’s manufacturing center is located outside New York City and they have employed a world-class team of scientists, engineers, and beauty specialists, working with ground-breaking technologies. Let’s have a look at some of its best-selling products of Avon.
Ultra-Colour Lip Gloss
Ultra-Colour Lip Gloss transforms lips with every swipe and achieves ultra-shine & feel. This product is formulated with light reflective pigments to enhance lip contours, pomegranate, and grapefruit extracts for an uplifting gloss and keep lips looking full and enriched. Ultra-Colour Lip Gloss is designed to be worn alone as a clear shimmer, and it gives a dramatic effect to natural lips. With a creamy, weightless application that melts into lips, Ultra-Colour Lip Gloss provides a comfortable color and natural look to high impact in a flash.
Avon has been making the concept of beauty differently for the last 135 years. Avon announced their best-personalized fragrance ‘Eve Privé.’ This product takes the chemical properties of the skin one step further and creates a unique scent. As part of the customizable musk technology in Eve Privé, a delicate white musky molecule is used to support the ‘skin-feel.’ Also, due to this molecular technology, the fragrance remains for hours. It is exclusively designed for every skin type and enhances the natural scent and feel.
Artistique Monet has captured the scents of the iconic flowers in Monet’s gardens and crafted them into fine perfumes that bring Monet’s famous painting of ‘The Garden at Giverny’ back to life. Avon’s Artistique comes in two new varieties of Artistique Monet Collection: Artistique Water Lily & Artistique Wisteria. Artistique Water Lily is an aqua-floral masterpiece of the lotus flower with the delicate touch of blonde woods. Artistique Wisteria is a dreamy fragrance that blends the blossoming beauty of wisteria with the fresh feel of capucine and a creamy soft musk finish.
Protein Power Serum
With the Protocol Power Serum, people don’t have to buy many products when we have accessible, fuss-free, and effective products together in one bottle. Avon’s dedicated team of scientists has tested this product on multiple skin types, tones, and ages so that all consumers can trustfully buy the product. With the award-winning patented ‘Protinol Technology’ of the Power Serum, to amplify the natural glowing complexion and vibrancy of skin. The serum also reduces fine lines, making the skin look firmer, smoother, and radiant.
PUBLIC RESPONSIBILITY PROJECTS OF AVON
Avon always tends to progress its ambitions to do a responsible, sustaining, and supportive business. They started by making their packages recyclable, animal cruelty-free products and creating a better working environment for women. Let me explain it to you in more detail.
Sustainable, Recyclable, and Reusable Products
Avon is working hard to be more sustainable and robust in the business. It starts from how they create the products to reduce environmental exploitation as possible in their operations. Avon is ambitious to change the product packaging system to 100% sustainable papers and increase the use of recycled and recyclable materials. Even the ingredients in products and packaging they use are designed to consider the planet’s health.
Animal Welfare and Safety
Avon does not test products or ingredients on animals anywhere globally. They have been working for the acceptance of non-animal methods for three decades. The goal of Avon is to deliver products that meet their customer’s needs without compromising on animal safety. People for Ethical Treatment of Animals (PETA) celebrates Avon’s long-term commitment to ending all cosmetic testing on animals. Avon’s support for non-animal testing methods has made a meaningful difference in the development, utilization, and acceptance of alternatives to animal testing.
POPULAR NON-PROFIT SERVICES BY AVON
Avon has been a part of many non-profit service solutions. Avon MLM joined hands to avoid the domestic abuse and gender discrimination faced by women and awareness program for one of the crucial problems. Let me point out a few for you below.
Avon Foundation for Women:
Avon has been creating positive changes in the working environment for women. There has been significant progress in addressing the gender inequalities women face since the foundation of Avon. Even so, inequality, discrimination, and other stereotypes remain widespread. Still, many women and girls cannot achieve their potential due to gender inequality. Since 2004, the Avon Foundation for Women has donated more than 80 million USD to support awareness, education, and the implementation of the prevention of all the violence against women.
Avon Breast Cancer Crusade:
Avon collaborated with the American Cancer Society to attack cancer from every angle. Avon creates awareness to help every woman know the signs and risks of breast cancer. The company contributed 15% of the sales process for Pink Hope fundraising products to the American cancer society ‘Making Strides Against Breast Cancer.’
Avon is a multibillion-dollar direct sales company that focuses on beauty, personal care, and household products. Avon competes with many other cosmetic pioneers like L’Oreal & Estée Lauder, making them much more impressive in the marketplace. I hope you have understood about the Avon MLM by this article.