NATURA MLM COMPANY
When You Care, You Create Beauty
Natura is a personal care product business group that doesn’t fit itself as just a Multi-Level Marketing Company. While most MLM companies had a bad reputation history by the fraudulent operations under the disguise of some illegal marketing schemes, Natura stayed as a trustful MLM Company among the consumers. Encouraging fraudulence schemes results in distrust towards business and, most of the organizations had to shut down.
Natura & Co. is a unique organisation, they have majorly three product lines that you can make money from marketing their products. You can earn a sufficient amount of money by selling products and introducing more members into the business.
If you’re looking for a good work from home opportunity, “NATURA” is a best one for you. Before we go into more details about Natura, let’s try to understand Multi-Level Marketing Business first.
WHAT IS MULTI-LEVEL MARKETING?
Multi-Level Marketing (MLM) is a business strategy used by many Network Marketing companies to sell products and services. Multi-Level Marketing has a sales structure, where the members are encouraged to recruit new members into the existing network of people.
After recruitment, the representatives will be receiving a percentage of money as commission, bonuses, incentives from the downline sales and recruitments of your network line. “Downline” are the group/ an individual distributor that a ‘sponsor‘ has recruited to the direct sales network of an organization.
HISTORY OF NATURA MLM ORGANIZATION
Natura is a Brazilian Multi-Level Marketing (MLM) company headquartered in Sao Paulo. The company was founded in 1969, by ‘Antonio Luiz Seabra’. Natura is a one-level marketing company that promotes its image as an eco-friendly, sustainable, natural product, working towards a better environment and social support.
Natura is well famous for ensuring its source practices in promoting biodiversity conservation, respect traditional knowledge. Natura is one of the founding members of the ‘Union for Ethical BioTrade’.
Natura launched, ‘Natura Musical’ program in 2005 to support traditional Brazilian music and culture. In 2018, ‘The Natura & Co.’ had more than 6.6 million consultants. And by 2019, they reported having around 10.9 billion USD revenue increase from the previous year’s revenue of 141.2 million USD.
At the beginning of 2020, Natura acquired ‘Avon Products’. And later, they also owned ‘The Body Shop’ and ‘Aesop’ as their subsidiary companies. Natura is now presently active in more than 73 countries, being one of the largest MLM companies in the world. Since we have gone through the History of Natura, let’s discuss the popular products offered by Natura to their consumers.
POPULAR PRODUCTS OF NATURA IN MARKET
The Natura & Co. is comprised of mainly three different product lines. Avon, The Body Shop and Natura. These product lines focus on cosmetics and personal care products. The company is committed to creating products that are free from testing on animals and are eco-friendly.
These products only use natural ingredients due to the increased awareness of the environmental impact posed by many products. All these products can be bought online platform and through a ‘Natura Consultant’. Now, let’s have a look at some of the popular products under Natura.
NATURA LUMINA :
Natura Lumina is one of the famous product lines by Natura & Co. Natura Lumina is a premium quality hair-based product. Lumina products are designed based onthe ‘Pró-teia Biotechnology Treatment’ system. It guarantees you healthy hair and from the first application itself. The protein is inspired by the spider web’s string, which is very close to the protein in hair strands. The Natura Lumina proposes a new way of hair treatment by delivering what each hair strand needs.
Natura Chronos is the perfect mix for a skincare routine. Natura included powerful ingredients from the Amazon rainforest with the most advanced technology to deliver the highest efficiency in skincare treatments. Chronos also had some unique Amazonian bio-actives components combined with the latest technology to provide safe and efficient skincare products to keep your skin fresh, recharged and intensely hydrated up to 24 hours.
The alluring ‘Ilia Fragrances’ will indulge your senses with feel-good aromas specially made for women. The mixture of rare and authentic Amazonian ingredients with noble perfumery essences creates an elegant and exotic scent. Ilia Fragrances let you discover light scents that lift your spirits with a sensorial burst, positivity, freshness and joy.
BENEFITS IN JOINING NATURA
Natura company won’t make you a billionaire overnight, and it takes time and patience to make money from an MLM business. The MLM business model is designed in such a way to maximize profit for the company as well as paying consultants with commissions for the effort they put. Also, The company offers many benefits for being a part of Natura; let’s look at some of them.
ASSOCIATE CAN SELL FROM MULTIPLE PRODUCT LINE:
Since there is a wide variety of products through every single sub-band of Natura, you can choose to sell more than one line of products. So if you wanted to sell Avon products, you could also sell Body Shop, Aesop or Natura effects simultaneously depending on the availability in your country.
VARIETY OF PRODUCTS:
The product line is extensive, but there are also a few different products you can sell. When you become a Natura Consultant, you are getting access to Avon products. You could also sell Body Shop, Aesop or Natura products through a single door is an opportunity. So there’s plenty of variety for your customers. The combination of different products would lead you to the vast potential for making money here.
DIFFERENT SELLING OPTIONS:
You can sell to people directly or create a store on Amazon or any other E-commerce website and sell your products that way. You can also create your website and sell products directly from your site. Because of the variety of products would help you to make much money just through sales.
LESS/ NO REGISTERATION FEE:
As a Body Shop Consultant, you don’t have to buy a starter kit, but it’s probably advisable. The kit price ranges from USD 49 to USD 199. Here, primarily your sponsor will provide free training, and there doesn’t seem to be any monthly membership fees. In this way, you can start a business on your own with significantly less or without a registration fee or a huge investment.
HIGH EARNING POTENTIAL:
If you want to make more money, you can hire more people to your network line and earn a commission percentage (usually 25% to 30%) from the sales they make. Natura Consultants can host parties or events to make sales or marketing a product. There are no limitations in making sales. Consultants can earn commissions on all products sold through them.
MISSIONS AND COMMITMENTS OF NATURA
Since Natura & Co. is one of the largest and popular MLM organizations, they do non-profit, charitable commitments, global awareness, and eco-friendly missions. Like everyone, it is their responsibility to maintain the sustainability of resources without exploiting nature. Let’s look into some of the commitments and missions are done by Natura.
CRUELTY FREE & VEGAN
“ We respect life in all its forms.”
Beauty care should not harm you or any animals. More than a just business, Natura is a 100% vegan organization. Since 2006, They didn’t test on animals, and they are certified as a cruelty-free organization by PETA (People for the Ethical Treatment of Animals). As an alternative, they developed 3D Skin Printers to test products. All cosmetic and personal care products are approved under the “Cruelty- Free International Leaping Bunny” programme, and it is an internationally recognizable golden standard for cruelty-free products.
“Packaging with less impact on earth.”
Natura’s priority is to use recycled materials and renewable origin by constantly looking for alternatives to reduce environmental impact. Currently, we work with recyclable, renewable (sugar cane) and refills. Natura introduced refills in 1983, pioneering this type of effort in the Brazilian market. Overall, they removed 1.6 thousand tons of plastic a year, equivalent to trash generated by 3 million people in one day with just a single attempt. Natura’s renewable plastic made of sugar cane aims to increase our usage of green plastic throughout the upcoming days.
I hope you have understood everything you need to know about Natura & Co. by this article. Selling products for Multi-Level Marketing companies is the best way to earn extra money as part-time or as a full-time career. Propper communication and business skills are the keys to a successful MLM representative. If you are looking to start a business by yourself which you can work at flexible timings, Natura will be the best option for you. But it is not a business model that can do as a time-pass and earn from it. MLM business is a serious method of making money, you can make a good income only if you show complete commitment towards it.