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Top Network Marketing statistics 2024

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Top Network Marketing Statistics 2024

Hi there, fellow entrepreneurs and network marketers!! Are you willing to explore the interesting network marketing realm in 2024? As the 1st quarter, the most important thing to do is keep up to speed with the most current trends, knowledge and stats that determine the future of the industry.

Either you are a long-time network marketer determined to achieve fine-tuning or newbie willing to enter the field, keeping track of current issues is a must. As a result, the article featured here provides an overview about some of the most important network marketing statistics for 2024.

The emergence of social commerce and technological advancements will be among the areas we will touch on as we explore how the industry is evolving with benefits for both businesses and the users. So pick your favorite beverage, arrange your favorite seat, and let’s get started on the journey of looking at the trends and numbers influencing MLM in 2024!


Here are the top 50 network marketing statistics for 2024 sorted by category.

These statistics provide a comprehensive overview of the network marketing industry in 2024, includign an overview, top companies, products, its market size, growth, industry segments, demographics, success rate, top markets, trends, and income.

1)Network Marketing Latest Statistics : In General

  • The global MLM (multi-level marketing) software market is predicted to grow at a $8.3% CAGR over the period between 2021 and 2029.(Globe Newswire)
  • 89% of the top-performing salespeople consider social media as an important factor in deal closure.(SuperOffice)
  • The United States has come number one in direct sales overcoming with $40.2 billion as the global MLM leader.(Statista)
  • The global MLM (multi-level marketing) software market is predicted to grow at a $8.3% CAGR over the period between 2021 and 2029.(Globe Newswire)
  • In 2020, 75% of direct selling participants in the US were women.(Statista)
  • It turns out that every one in four who are working with MLM make money.(The Balance SMB)
  • Over 20 million Americans have participated in MLM or in the past.(Cision PR Newswire)
  • One-third of MLM members were probably introduced to the network through their friends.(Viva Fifty)

2) Statistics on MLM Companies  :Top 5 Direct Selling companies in 2023. (businessforhome.org)

1. Amway

2. Natura Cosmetics

3. Herbalife

4. eXp Realty



3) Statistics on MLM Products

Market Statistics:

  1. The health and wellness sector boasts a market value of $4.4 trillion as of 2022.
  2. Household goods and durables contribute to 11.5% of global sales.
  3. The global health & wellness market, at a value of USD 4,886.70 billion in 2022, is anticipated to reach USD 7,656.7 billion by 2030, at a CAGR of 5.5%.
  4. The Beauty & Personal Care market was set to generate US$91.41 billion in revenue in 2023, with an annual growth rate of 2.60%.
  5. Clothing and accessories constitute 6.1% of annual network marketing sales.
  6. Financial services contribute 3.9% of MLM sales.
  7. Food and beverage accounts for a 3.1% share in annual sales.
  8. In 2020, wellness products and cosmetics were the top leading qualities sold worldwide.
  9. 47% of the sales in the Asia/Pacific region are from wellness products.

Consumer Trends:

  1. Health and wellness products dominate direct selling, generating over $60 million in revenue, constituting 36% of global sales.
  2. Individuals aged 25-34 make up 23% of the global network marketing demographic in 2022.
  3. Approximately 26% of network marketers fall within the age group 35-44.
  4. 25% of network marketers are aged 45-54, while 23% are 55 and above.
  5. Women comprise around 75% of network marketers.


4) Direct Selling Industry statistics: Covid  Facts

Global Industry Size: According to statistics, even before the pandemic, the direct selling industry was assessed to be worth more than $180 billion worldwide.

Employment Impact: There were 118 million independent reps world wide earning an income through direct selling before the pandemic.

Online Sales Growth: The direct sales merchandise sector was showing promising growth and e-commerce after the outbreak of COVID-19.

Product Categories: Health and wellness products, cosmetics, personal care products, and household commodities were the best-selling categories in direct selling before COVID-19.

Regional Variances: The popularity and growth of direct selling also differed by region. For instance, the Asia-Pacific area emerged as an important market for direct promoting, and it was second market to the North America and Europe.



From these figures you can see that network marketing is no less risky business than it was presented to you by a company or a distributor. In the real world, most of those who join the MLM business don’t make a lot of money from it.

In this section, we have given an honest opinion of MLM facts. Put your heart and soul into network marketing and you can be sure of success by working hard, building relationships, and commitment.


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