COWAY MLM COMPANY
“Healthy Environment, Happy People”
Coway is a Korean-based Multi-Level Marketing Company also known as ‘LifeCare Company’. It was established in 1989 by ‘Yoon Seok-geum’. They mainly focus on manufacturing household products like Water Filtration, Air Purifiers, Bidets, and more.
The competitive advantage of Coway is that they accompanied their high-tech products with innovative and modern designs. The design plays a significant role in the sales of a product. Thus it took them some extra efforts to deliver contemporary product designs.
Here, I will be presenting one of the famous Multi-Level Marketing Companies in the Korean market. Before we go to details about Coway MLM Company, let me brief you about Multi-Level Marketing Business for more clarification.
WHAT IS MULTI-LEVEL MARKETING?
Multi-Level Marketing (MLM) is a simple business strategy used by direct marketing companies to sell products and services. Multi-Level Marketing is additionally known as Network Marketing.
Participants are paid a percentage of the sales made by their downline members. Members at all levels receive some form of commission, which means the more layer are, the more you can earn from it.
As you’ve understood about Multi-Level Marketing, let’s dive into the detailed study of the Korean Based MLM Company’ Coway’.
HISTORY OF COWAY MLM COMPANY
The Coway was originated in Seoul, South Korea and expanded to many parts of the world. This was back in 1989 where it had already grown popularity in the market. Through these years, ‘Coway Air Purifier’ proudly acquired 40% of the market share by actively working globally in around 60 countries, including China, Netherlands, Thailand, Malaysia and the United States of America.
‘Coway Air Purifiers’ has won various international awards, including Red Dot, Good Design, iF Design, and more. Coway has the world’s largest R&D Centre on Air Care Products situated at Seoul University, South Korea.
Their maintenance is provided through a service called ‘HEART’, where the ‘Cody’ (Coway Lady) will visit homes to enforce the devices’ maintenance. Coway is dedicated to ‘Researching & Developing Solutions for Air Pollution, and ‘Personal Health & Wellbeing’ program manufacturing plants.
“Being a market leader in both Korea and Malaysia, Coway strive to expand the knowledge and diversify the expertise globally to make the world a cleaner and pure place to live in.”
Over the years, Coway has progressively improved the lives of their consumers by offering them unique products with ‘Patented Filtration Technology’ and with a steady annual revenue of 2 billion USD. Coway has also improved its Product Sales, Service, and Marketing process with new analysis, consumer behaviours, and feedback.
Besides selling products, they also provide rental and maintenance services. With the world’s best research specialists, Coway continues its mission to make the world a better place to live.
HOW PEOPLE EARN FROM COWAY MLM COMPANY
Coway Marketing Models are similar to any MLM model, where you can earn money by recruiting new members to your network line and making a percentage of money from the product’s sales.
Coway also provides Commissions, Bonuses, incentives, and other compensations to their distributors to appreciate their effort as an employee. The beneficiary is distributed regarding the performance of the employees in a company. This percentage of compensation can vary from a company to another.
Coway beneficial package includes:
- Basic Commission.
- Bonus Commission.
- Performance Incentive.
- Travel Bonus.
- Sales Reward.
As we have discussed how people make money from Coway, Let’s dive into some popular products which made way famous in MLM Market.
POPULAR PRODUCTS BY COWAY MLM COMPANY
Coway household appliances are top-rated in Korean Market. Coway is the only Water/ Air Purifier company that offers ‘Free maintenance and Services’. It is also the only company with its own ‘Research & Development (R&D) Center‘ to ensure the reliability and quality of its products. Here I will be pointing out some of the best and popular products offered by Coway.
COWAY INCEPTION – HYBRID WATER PURIFIER
Coway Inception is the first hybrid water purifier in Malaysia. It is the first water purifier with ‘Filtered Clean Water’ and ‘Alkali Ionized Water’ in one machine. Coway aims to provide you with pure and non-toxic water that you always need. Coway Inception also cleanses the electrodes automatically before and after each extraction to ensure the optimum electrolysis process.
COWAY STORM – AIR PURIFIER
Coway Storm is a very popular Air Purifier in Korean Market that comes with an in-built bladeless fan. The storm has different modes for different occasions, to get safer air around the premises. The exclusive design of ‘Air Flow Controller’ helps you choose the airflow directions you prefer. Also, Coway Storm has a powerful circulator that can extend the airflow up to 6 metres and improves indoor air circulation.
COWAY BAMBOO – WATER FILTER
With the introduction of the ‘Coway’s Bamboo’ product series, the outdoor filter technology of water purifiers has been redefined. Coway Bamboo is the first water filter with a double-layered ‘Alpha μF Membrane System’. Also, with the help of the ‘Automatic Flush Timer’, the filter flushes the water to ensure constant and effective filtration of 99% viruses and bacteria. The Coway Bamboo Series is also the first outdoor water filter with an all-in-one controller.
COWAY PRIME – MATTRESS
Coway Prime Mattress comes with a ‘Memory Foam’ filling to allow you to sleep comfortably, preventing muscle stiffness and back pain. Prime Mattress also comes with material fillings like ‘Pocket Spring, Natural Latex, or Coconut Fibre‘ for better positioning and support your body while sleeping. With the help of ‘Anti-Static Fibre’, the absorption/ release of body static happens. So that you can have a fresh morning wake up every day.
COWAY PRISM – JUICER
Coway Prism comes with the slowest rotation rate of 32 RPM, which helps to preserve more nutrients in your food ingredients. And the ‘Pulp Control’ feature of Coway Prism satisfies the customers need for Pure and Fibrous Juice, with just one turn. Prism also offers a ‘Quick Rinse System’ to get it clean in seconds. Coway Prism also provides ‘Duo Strainer’ for more filtered, thickness and refined juice.
As we have talked about the best and popular products of Coway MLM Business, let’s analyse why people choose Coway and its benefits.
ADVANTAGE OF COWAY PRODUCTS & SERVICES
The product quality of Coway is best when compared to other MLM brands in the market. Coway has received a lot of awards and certificates regarding quality, from WQA (Water Quality Association), NEMKO (Norges Elektriske Materiell Kontrol), RoHS (Restriction of Hazardous Substances) and many more. Let’s have a glimpse at some of the main benefits of using Coway MLM Products and Services.
PRODUCT QUALITY
Quality is the most important criterion while choosing a water/ air purifier, and Coway has already proven its position in the market. Quality should be taken seriously as the water and air filtered from the machine will be consumed by everyone. Coway has its R&D centre in South Korea, which has more than 370 renowned scientists who constantly strive to ensure the high quality of the products.
GOOD SERVICE
Service and maintenance is a must for every water/ air purifier product. Because the filters need to be periodically changed or at least cleaned for the better functioning of the product. Coway is the only Multi-Level Marketing company which offers you free service once every two months. Coway scientists do this frequent regular service to ensure the best quality of water and air.
RELIABLE
Coway is an experienced water/ air-purifying company based in South Korea and Malaysia. Most South Korea and Malaysian citizens have chosen Coway as their trustworthy water/ air purifier product. In 2017, Coway won ‘Platinum Award’ for the most dependable water/ air-purifying company.
SAFETY:
Safety is another essential criterion while choosing a water/ air purifier. It is essential to ensure that no harm will occur while using the product. All Coway water purifier products that produce hot water have a “Child lock System” to avoid unwanted accidents, especially kids. Coway has also received SIRIM (Standard and Industrial Research Institute of Malaysia) certification to ensure safety.
PROJECTS AND MISSIONS OF COWAY
“To aid those people in need, particularly the underprivileged
community to have continuous access to clean water.”
CORPORATE SOCIAL RESPONSIBILITY PROGRAM (CSR):
Although many Malaysians have clean water to carry out their daily necessities, some communities face water pollution and daily water shortage. The ‘Orang Asli Community, who live in remote Malaysia, rely on the nearest water source to accommodate their daily water needs.
For many underprivileged communities, the water they drink, cook or clean can cause severe illness. So Coway initiated the Corporate Social Responsibility Program (CSR) to supply sufficient clean water to needy people.
HAPPY WATER PROJECT
As an International MLM Company, every people matters for Coway. To get access to clean water is a fundamental right for a human being; no one should be left behind or forgotten in case of such basic human needs. This has been the excellent change Coway striving to make real by crusading through every aspect regardless of status, background, and money.
CONCLUSION
Coway is the only water/ air purifier company that fulfil almost every customer satisfaction criteria. It is also the only company with important centres to ensure the reliability and quality of its products. Coway manufacture each product in a sustainable way for long-term usage. Coway has received many certificates and awards for proven reliability, high-quality products, and excellent services.
