FACEBOOK FOR MULTI-LEVEL MARKETING
Multi-Level Marketing (MLM) companies in Facebook, recruits marketing associates to sell their products and services based on their targeted clients. Not only sales, but they also try to encourage more members to join their business. The more people they recruit, the more money they can make.
These kinds of companies have been there on social media platforms like Facebook for years.
There’s no argument about social media’s role in marketing and boosting website traffic, brand awareness, and business leads. Multi-Level Marketing companies like Team Beachbody, Tupperware, Amway have been using social media for their marketing purposes.
To make things more transparent for the people who don’t know about Multi-Level Marketing, Let me explain what Multi-Level Marketing Business is all about.
WHAT IS MULTI-LEVEL MARKETING?
Multi-Level Marketing (MLM), is a sales method where members of a company are encouraged to sell products and recruit new members. Once recruited, the existing members receives commission/ bonus/ incentive of the sales made by the recruitees. Multi-Level Marketing is also known as Network Marketing.
Creating a solid network line to market the products manufactured and the services they provide is the fundamental process of MLM Business.
The MLM Companies also use social media platforms like Facebook, Instagram and so on for their marketing purpose.
And for the people who have no idea about Facebook, let me brief you about Facebook shortly.
ABOUT FACEBOOK
Facebook Inc is an American multi-national company based in Menlo Park, California. It was founded in 2004 by ‘Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes’, who were students at Harvard College in Cambridge, Massachusetts.
Facebook is a social media website that allows users to sign-up for free profiles and connect with online friends, work, colleagues, or people they don’t know. It also allows users to share pictures, music, videos, articles, advertising, and their thoughts and opinions with many people they like.
As we have understood what Multi-Level Marketing and Facebook is, let’s get into details about how MLM distributors use social media platforms like Facebook for sales and marketing.
HOW TO USE FACEBOOK FOR MLM?
Most Network Marketing peoples desires on advertising, marketing and selling their product through the connections they generate in social media.
At first, you have to do a ‘Join my business’ post on Facebook, and people will start recognizing your company.
After that, you can introduce them to the products and services your company is offering.
The third thing will be explaining the ‘benefits they will be receiving in joining your company’. This is where you will get someone hooked or push them away.
In Facebook, Network Marketing companies mainly use the ‘Target Marketing’ method. Target Marketing is a method of marketing products and services to a particular/ selected group of customers. We should analyze what the customer is looking for and provide them with similar or the desired products that is available in the market. This will reduce marketing efforts and save your time.
Also, sharing your personal success stories on social media will motivate more people to join the company.
BEST FACEBOOK MARKETING TIPS FOR MLM
Facebook marketing is a highly effective way to reach out to many potential customers and increase your revenue in a short time. However, if you know how to use market products and services through Facebook advertisement, you will be saving so much money and time. There are some commonly used methods for successful social media marketing that I would like to share with you;
1. ADD MORE VISUALS IN CONTENTS
The immediate success of any Facebook marketing is through the visual contents. This is the best way to capture attention and get people hooked on the product you’re marketing. Using visuals is something your targeted audience is more likely to understand, appreciate and remember for a long time quickly.
2. THE POST SHOULD BE ON-POINT
Create advertisements ‘On-Point’ relevant to the products for a better marketing result. Even though you’re being priced per click, you have to ensure that your advertising goes to the right audience from the public. Facebook now provides you with a ‘relevancy score’ which you can use to create ads that include relevant copy and images to your target audience.
3. KEEP CONSISTENCY IN MARKETING
Facebook marketing will fail if you can’t provide what you have offered to the customers. For example, if you’re offering a product for a particular price, you should be able to sell the product at that price without any change. The clients will be losing their trust as you keep changing what you have said. Also, staying consistent will build trust among the public and increase your success rate.
4. PRODUCT VALUE SHOULD BE PROVIDED:
You have to propose the product’s value because you might not be the only business offering the same product. However, offering a product for an affordable or fair cost will help your business by encouraging more people to buy the product. To make your value proposition even more robust, add user reviews and feedbacks.
5. PROVIDE OFFERS & DISCOUNTS:
People love discounts and offers. Adding additional offers and Coupons like ‘Buy One-Get One Free’, ‘30% Discount to First 50 Persons’ will help you get a rush of consumers to your page, leading to increased traffic. Also, providing exclusive offers like ‘Offer Ends At Midnight’, ‘Offer Only Available For 30 mins’.
BENEFITS OF USING FACEBOOK FOR BUSINESS
Marketing business through the Facebook platform is an effective way, for companies of all sizes to reach out to prospects and customers quickly. There are around 5 billion active users on social media platforms around the world. Targeting this audience will be a most beneficial and time-saving process in using social media for marketing. There are few other benefits of using social media marketing, they are;
1. CREATE BRAND AWARENESS
Creating engaging and new content ideas through Facebook or any other social media platform can help you to tap into potentially hot and trending topics. When you’re creating quality content, you are targeting the attention of a selected audience. You can understand how well consumers receive or understand content by creating content based on your consumer’s interests and content that can get more people into your page.
2. BOOSTING SALES
Social media isn’t just for introducing the latest products and promotional programs for your company. Social media creates higher sales leads than any other marketing method. By being on social media platforms, the company will be getting more opportunities to convert potential users into their valuable customers. To attract the attention of their most influential customers, businesses must use social media marketing.
3. MONEY-SAVING
Marketing through Facebook may be the most cost-effective advertising method. Because, it allows you to receive a higher return on investment while saving a big budget for other marketing and business expenses. Customers consider these platforms as a service channel to communicate directly with the company, saving much time.
4. INCREASE IN CUSTOMER SATISFACTION
Social media platforms are used for networking and communication. It is necessary to interact with your customers to build a strong relationship. Customers like receiving personalized messages and replies rather than automatically generated responses when they leave questions or comment about a product on your pages. Given that customer satisfaction and brand loyalty typically go hand in hand.
5. IMPROVES BRAND LOYALTY
Developing a loyal customer base is one of the primary goals of almost all businesses. When you interact with customers on a one-to-one basis on social media, it makes them more loyal. Loyal customers spend more with you, stay with you longer, and tell their friends about you. The new generation is very keen on having loyalty.
THINGS TO CONSIDER BEFORE FACEBOOK MARKETING
Almost every adult aged between 18-50 is using social media as a source of communication and business purpose. The potential of marketing through Facebook is enormous, and you need to be on social media to provide service to this growing business. There are few things to consider before you do marketing through Facebook.
1. FOCUS ON ONE PLATFORM AT A TIME
If you’re a marketer, you might concentrate on many social media platforms, which is good. However, it’s best to focus on one platform well enough to take advantage of its features. If you use most of your time learning a single online platform, you can develop strategies to strengthen those features and then execute your objectives on the others.
2. PURCHASE SOCIAL MEDIA MARKETING TOOL
Today most of the pioneer marketers are using Marketing Tools to boost productivity. Using a social media management tool for your social media marketing can quickly decrease your effort into marketing. Tools like ‘Multi-Level Marketing Softwares’ is great for scheduling posts, creating daily reports and more. Marketing Tools can make you understand how effective marketing is.
3. CREATE AUDIENCE ENGAGING CONTENTS
Creating engaging and new content ideas through Facebook or any other social media platform can help you to tap into potentially hot and trending topics. When you’re creating quality content, you are targeting the attention of a selected audience. You can understand how well consumers receive or understand content by creating content based on your consumers’ interests and content that can get more people into your page.
CONCLUSION
Facebook is now one of the valuable marketing assets for any brand, and it’s especially true for small businesses and entrepreneurs. Facebook provides you with access to a larger audience than any other social media platform. As a company or a representative, you need to keep finding creative marketing ideas to stand out from the crowd. I hope you have understood how Facebook helps MLM in marketing by this article.
