TOP 10 MLM COMPANIES IN BRAZIL
Multi-Level Marketing is a famous business method in South American countries like Brazil. Because of the popularity of the business, there have been various marketing schemes designed by companies and many scams have been reported by clients. The Brazilian government has made strict rules and restrictions for Multi-Level Marketing Companies to run without any fraudulence. As long as companies stand by their rules, the Brazilian markets are very profitable for MLM businesses.
Today, we will review the Top 10 MLM Companies in Brazil. Before we go into more details, let’s look into the details of Multi-Level Marketing Business.
WHAT’S MULTI-LEVEL MARKETING?
Multi-Level Marketing (MLM) is a business strategy used by many direct selling companies to trade products and market their services. MLM is also popular in the name of ‘Network Marketing’. The MLM business encourages existing members to promote their products through sales and recruit more distributors into the business network. These networks of distributors will be paid with a percentage of their sales as a commission.
Multi-Level Marketing companies use Independent Representatives (IR) to sell their products, instead of retail outlets. MLM representatives have all the commitments to market the products to the hands of their distributors. In the MLM business, the distributors are not considered as employees; they’re referred to as Individual Business Owners (IBO) who can recruit their distributor networks to market their products.
Related: Network Marketing Software
MULTI-LEVEL MARKETING IN BRAZIL
MLM business in Brazil was initiated in 1996, and it is now highly preferred by many Brazilian citizens. One of the main reasons for the high regulations in the Brazilian MLM sector is because of its scams and misguidance. The Associação Brasileira de Empresas de Vendas Diretas (ABEVD) has been working for it for many years. The ABEVD event is an excellent opportunity to understand the market and the potential for Direct Selling Business in Brazil. The key factor that impacted the MLM business in Brazil is data protection. There are a few more factors that made Brazil one of the best spaces for MLM Business; they are:
- Brazil has a total population of 193 million people, and its capital city ‘Brasilia’ is home to 2.6 million people.
- Brazilians are very fashion-conscious and rely on ready-made apparel.
- One of the major economies of Brazil is through trades and exports of commercial products.
- Brazil is the land of more than 2,500 privately-owned organizations.
TOP 10 MLM COMPANIES IN BRAZIL
Today, several MLM organizations have come into existence and most of them have been running successfully, whereas few have gone bust due to their illegal operations. However, if you’re planning to join a network marketing business, you must enter a legitimate company and not a scam. The list below is the Top 10 MLM companies based in Brazil that network marketers highly recommend in 2022.
BANCO DE EVENTOS MLM COMPANY, BRAZIL
Banco De Eventos is a Brazilian Multi-Level Marketing company founded in 1988. It is privately owned and headquartered in Sao Paulo, Brazil. For 34 years in the market, Banco De Eventos has been one of the largest live marketing and communication agencies in Brazil, with more than 300 actively working employees. More than just an event agency, Banco De Eventos specialized in the multi-disciplinary way of creating actions that connect brands and people. The company tries to stay close to its clients, based on creativity to develop ideas, insights, and solutions. Banco De Eventos generate annual revenue of nearly 18 Million USD.
ROCK COMUNICACAO MLM COMPANY, BRAZIL
Rock Comunicacao is a privately held marketing company that works under the system of Multi-Level Marketing. The company was established in 2008, and it is headquartered in São Paulo, Brazil. Rock Communication offers exceptional services made by extraordinary people to their clients. The company believes that achieving trust is how you conduct the trades and the quality of service provided by the company. The company transformed its shopping patterns to promote the optimal experience with a retail universe for its consumers in an agile, data-driven, and shopper-centric way.
ALTICOR MLM COMPANY, BRAZIL
Alticor is a Multi-Level Marketing company based in Ada, Michigan. The corporate has an extensive manufacturing and analysis facility where most of its products, including dietary and private care products are designed. It was established in 1959 by Wealthy DeVos and Jay Van Andel, who were the prime distributors of the company called Nutrilite. In addition, the market combined different merchandise with safety, insurance coverage, dietary supplements, and private care products. The corporate employs individualsto advertise its services and market its products. They have been earning an estimated revenue of 8.2 billion USD, as a wholesale income.
NATURA MLM COMPANY, BRAZIL
Natura is a famous Brazilian cosmetics company since its foundation in 1969, by Luiz Seabra. Natura is well-known for its natural, and organic beauty products. The products are globally popular; they mainly deal with skincare products and fragrances. While other Direct Selling Businesses had a terrible time due to the illegal activities and rules; Natura continues to remain as a trustworthy MLM Company among its consumers. They also find time to promote biodiversity conservation, and it is one of the ‘Union for Ethical BioTrade.’ Natura is a unique organization, and they mainly deal with three popular sub-brands, Avon, The Body Shop, and Natura & Co.
FOREVER LIVING PRODUCTS MLM COMPANY, BRAZIL
Forever Living Products (FLP) was founded in 1978, by Rex Maughan. It is headquartered in Arizona, United States. While they became a trend in North America and Europe, they have gained market shares in Brazil as well. Forever Living Products concentrates on manufacturing and marketing aloe vera-based drinks, bee-derived cosmetics, dietary supplements, and personal care products, including weight loss and nutrition supplements. They offer a very generous compensation plan for self-motivated people. According to a study, FLP generates around 4 billion USD per year as their revenue.
MARY KAY MLM COMPANY, BRAZIL
Mary Kay Cosmetics is a considerable direct selling service in Brazil, and it has massive followers in the country. Mary Kay Inc. is based in Addison, Texas. ‘Mary Kay Ash’ founded this Multi-Level Marketing company back in 1963. Mary Kay is one of the largest privately-owned MLM companies, with 75% of its employees being women. According to Direct Selling News (DNS), Mary Kay was the sixth largest network marketing company globally, with a wholesale sales volume of 3.25 billion USD, and they generated a revenue of 2.8 billion USD per year.
YANBAL INTERNATIONAL MLM COMPANY, BRAZIL
Yanbal International is an MLM company that manufactures beauty and cosmetics products. Yanbal was founded in Lima, Peru. The company was established in 1967 by brothers Fernando and Eduardo Belmont Anderson. Yanbal MLM Company was very successful after its international expansion began in Columbia, Brazil, and Mexico in 1981. Yanbal was separated in 1988, when each brother decided to start their own business, leaving Fernando in charge of the establishment. In 2011, Fernando’s daughter Janine Belmont took over the business as the CEO of this unique brand.
NEW ERA MLM COMPANY, BRAZIL
New Era is one of the popular Multi-Level Marketing companies in China, that manufactures healthy, nutritious foods and cosmetics products. The company was founded in 1920 and is headquartered in Beijing. They later expanded to other countries like Korea, India, Nepal, Pakistan, Vietnam, and Russia. Their products are primarily derived from natural resources like coal, iron, petroleum, and more. New Era uses advanced technology to develop its products, and millions of representatives are recruited in operating it. In 2020, they earned a revenue of nearly 1.33 billion USD.
TUPPERWARE MLM COMPANY, BRAZIL
Tupperware is an American-based MLM company that manufactures and sells kitchenware utensils product-line that includes food storage and serving products for homes. ‘Earl Tupper’ developed his first bell-shaped container in 1942, but the company’s products were introduced to the public by the year of 1946. The term ‘Tupperware’ has become a standard for high-quality plastic and glass storage containers. The company uses the Multi-Level Marketing method to distribute its products internationally. By 2020, they sold products of approximately 1.6 billion USD as revenue.
AMWAY MLM COMPANY, BRAZIL
Amway is currently the largest MLM Company in the world. The company was founded in 1959 and is headquartered in Michigan. Later, they started spreading out across the globe to many other countries. The managing director at Amway (Brazil) is ‘Rossana Sadir’. In 1991, Amway started its operation in Brazil and had grown a huge customer base there. The Brazilian subsidiary is currently the company’s fastest-growing operation around the world, with an average growth of 40% per year. Despite only representing about 1% of their global sales, Brazil was the best country headquarters for Amway’s international investments.
CONCLUSION
Brazil has a population of 200 million in 2020, and they have 9 million as its sales force. Almost half of the sales force are aged between 18 and 29 years old, which uplifted the sales by nearly 10 billion US dollars. The points above make Brazil, a unique place for the growth of Multi-Level Marketing businesses. I hope you have a clear idea about the topic by now.
