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Top 10 MLM Companies in Colombia

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The Republic of Colombia is situated in South America. Colombia is a diverse country surrounded by parts of the rainforest, tropical grasslands, and coastal areas. It is one of the most powerful economic countries in the United States of America. The country comprises 32 departments and the capital district of Bogotá (the largest city in the country). In the 2000s, the Colombian government upgraded marketing measures to strengthen the export and trade sectors of many tropical products favored by the Colombian citizens, making a significant change in their economy.

Multi-Level Marketing has become widely accepted in many countries as it can be initiated with little investment. Also, if you are a Colombian citizen interested in starting an MLM business, this list of the Top 10 MLM Companies in Colombia might help you understand the companies. But, before that, let me brief you about Multi-Level Marketing.



Multi-Level Marketing (MLM) is commonly referred to as Direct Selling Business. It is a marketing technique, where products are sold through home-based businesses or online platforms by a network of distributors called Independent Representatives (IR). Hence, the MLM business is also known as ‘Network Marketing.’ Communication is the key factor of the MLM business model, and MLM offers high earnings potential with little effort. Also, there is no need to purchase a large amount of inventory to start an MLM business.


The Better Business Bureau (BBB) has revealed a few red flags to watch out for before signing up for an MLM. MLM Businesses are legitimate, if the significant income is generated through product sales, instead of just recruiting members limitlessly. If the making money based only on keep recruiting the members, it is a fraudulent scheme called a ‘Pyramid Scheme.’

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The COVID-19 pandemic has accelerated growth for many industries, especially those that have adapted their businesses to a digitalized method. The MLM representatives have already migrated to the Direct Selling channels by expanding their customer base and marketing services. Now, consumers can purchase products through social media and online virtual shops. The Colombian MLM integrated offline channels like hypermarkets, wholesale/ retail stores, clothing stores, and personal goods.

The most popular product line of Cosmetics & Personal care MLM in Colombia maintained around 40% of the net sales in the country from 2015 to 2019. In the last year, this category represented 42% of Colombian direct sales in 2020. The Colombian MLM company product line covers: Apparel, Beauty and Personal Care products, Health and Dietary Supplements, Food and Drink, Home Care Products, and more.

Let’s now get into the main topic of the Top 10 MLM companies in Colombia.


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Here’s the list of the Top 10 Multi-Level Marketing companies in Colombia that you should know; if you are looking ahead to joining an MLM business.


Talk Fusion MLM Company, Colombia


Talk Fusion is an MLM video marketing company headquartered in Florida, USA. Bob Reina founded the company in 2007, and it is a member of the Direct Selling Association (DSA). In 2004, Bob Reina wanted to send a video via email, but the internet service provider said it was impossible. Later in 2006, with the help of an IT friend, they achieved the so-called impossible task of Video emails. In 2007, the system evolved into other outstanding services like Video Emails, Video Newsletters, Live Meetings, and Video Chats to deliver incredible results for personal and business use.


 Belcorp MLM Company, Colombia


Belcorp was founded in 1968 and headquartered in Peru, South America. It is a leading MLM company that focuses on manufacturing cosmetic products, and the company has 50 years of familiarity with direct sales. Belcorp is a global leader in Personal & Beauty care products through three commercial sub-brands called ‘L’Bel,’ ‘Erika’ and ‘Cyzone.’ Belcorp employs over 7,500 people and has a network of more than 80,000 independents beauty consultants. Belcorp has business operations in 14 countries; Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Panama, Peru, Puerto Rico, and the United States.


 HD Lifestyle MLM Company, Colombia


The HD Lifestyle is quite popular in Colombia and other parts of America. The company was founded by Dallas & Rylee Baldri in 2016. HD Lifestyle MLM system does not manufacture products, but partners with different brands and sells them under the platform of ‘The HD Group.‘ The range includes everything from Gel, Wax, Sunscreen, and Styling products. The brand is made by the Italian laboratory Farmavita, located in Milan. HD Lifestyle has been a successful participant in marketing professional personal care products for almost 30 years. The high-quality products of this brand have gained worldwide recognition and are exported to more than 70 countries.


 Santa Natura MLM Company, Colombia


Santa Natura is a Peruvian MLM Business that sells natural remedies from South America. The company was established in 1996 and is headquartered in Lima, Peru. Santa Natura focuses on its consumer’s physical well-being, health, vitality, and traditions. Peru rediscovered its natural and cultural wealth, while Santa Natura was recognized as the pioneer of a healthy lifestyle through its high-quality nutritional products. More than twenty years ago, Santa Natura began to tour Peru in search of revaluing its tradition, land, and nutritive superfoods. Santa Natura seeks collaborators with people who love naturism, and constantly trains them so that they can offer better advice to their clients.


 Fuxion MLM Company, Colombia


Fuxion is a Multi-Level Marketing company established in 2006, by Álvaro Zúñiga Benavides. Fuxion manufactures and sells various products, including anti-aging, nutraceuticals, athletic enhancement products, and weight management supplements. Fuxion researches and produces unique nutraceutical supplements that help consumers reach the highest possible health level. Fuxion markets its products through a network of independent distributors, allowing them to develop its business and grow financially. Today, Fuxion operates in over 17 countries, and Colombia is one of them.


 World Global Network MLM Company, Colombia


World Global Network (WGN) is a technology-driven MLM Company based in Singapore. The company was founded in 2011, by Fabio Galdi. World Global Network researches, develops and invests in technology that helps to improve people’s daily life. WGN is a leading organisation, which is driving towards a stable economy, and socially connected world. They seek to transcend every social and economic boundary using innovative products through a direct selling business model. The World Global Network still stands apart as a fast-growing company and as a leader in the Network Marketing Industry.


Natura Cosmetics MLM Company, Colombia


Natura Cosmetics is a Personal Care MLM Company headquartered in São Paulo, Brazil. The company was launched in 1969, by Antonio Luiz Seabra. The Natura & Co currently owns Natura Cosméticos, Aesop, The Body Shop, and Avon. Natura’s cosmetic line is trendy in Colombia and 73 other countries. They follow the most inflexible safety standards and avoided testing products on animals. Natura’s performance in 2017 shows fast growth in remuneration, around 9.9 billion USD, with an increase of 24.5% over recent years. Currently, the company is the largest cosmetics company by revenue, and they quickly took the 4th largest beauty company in the MLM market.


 Mary Kay MLM Company, Colombia


Mary Kay Inc. is a privately owned American-based MLM company. The company was established back in 1963 by Mary Kay Ash, and it is headquartered in the Texas, U.S. Mary Kay sells premium quality cosmetics products through an MLM Business Model. Mary Kay distributors are called ‘Beauty Consultants.’ The company offers potential income by trading necessary products to consumers in their network and receives a percentage commission for the product sold. According to Direct Selling News (DSN), Mary Kay was the sixth largest Direct Selling Company in 2018, with a wholesale volume of 3.25 billion USD.


 Herbalife Nutrition MLM Company, Colombia


Herbalife Nutrition is an MLM company that manufactures and sells Dietary supplements. Mark R. Hughes founded the company in 1980, and it employs around 9,900 people on a global level. The company is headquartered in Los Angeles, California. Herbalife actively operates in 94 countries through approximately 4.5 million independent distributors. They transformed their distributor network digitally by providing their clients with technology, insights, and knowledge for better understanding and connecting with the customers and growing their business. To implement this strategy successfully, they aim to capture as much consumer transaction data as possible.


 Amway MLM Company, Colombia


Amway is an American-based Multi-Level Marketing company that trades Healthcare, Beauty, and Household products. Amway is the short form of ‘American Way.’ The company was founded in 1959 by Jay Van Andel & Richard DeVos and it is based in Ada, Michigan. Amway conducted business through several platforms, in more than a hundred nations. Amway has been investigated in various countries and by the Federal Trade Commission (FTC), and they reported sales of 8.4 billion USD in 2019.

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Colombian MLM Business offers a full range of sales channels to their consumers, with various distribution methods depending on their product. Colombian marketing methods are different from other traditional methods, like Person-to-Person (P2P) sales. Colombian citizens upgraded their large department stores to superstores, which are increasingly popular for sales in Colombia. I hope you have understood the topic and the information I have shared here.



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